Aberdeen
Aberdeen is the leading provider of intent-driven marketing and sales solutions to grow pipeline and deliver more wins for up to a documented 40X ROI.
Subscription Details
Annual subscription. Some pilot/POC options can be made available under some circumstances.
Update Granularity
Weekly update with daily date stamps
Downloadable Assets
None
Price
$10-50K
Collection Methodology
Aberdeen obtains and manages data several ways: 1. Surveys 2. Telemarketing 3. Web-mining 4. Monitoring and resolving global device activity to a company location from all web pages that support an advertisement.
Regional Coverage
APac Australia China Hong Kong India Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea EMEA Austria Belgium Czech Republic Denmark Finland France Germany Hungary Ireland Italy Luxembourg Netherlands Norway Poland Portugal Russia Saudi Arabia Slovakia South Africa Spain Sweden Switzerland Turkey UAE UK LatAm Brazil Mexico NA Canada USA
History
For IT Budgets and Device Totals = 20 year history is available. For purchase intent = 1.5 years history
Cadence
We rebuild our company, contact, and technology intelligence databases every 30 days. Our purchase intent data is updated weekly.
Themes Covered
Massive volume. Global. Technology can be steered to where you need to go. Tell us the tickers, the words, the sites you are interested in, the sites that show positive sentiment - et al. We can go all-you-can-eat, or assist with this steering to maximize correlation of online activity to stock price fluctuations. Examples: 1) Prior to 9% Tesla stock price, we saw online research inside the walls of Tesla around "The Warn Act" about 60 day notice of layoffs. 2) Prior to the AAPL 10% drop, we saw online research in China on negative sentiment about the iPhone X pricing.
Known Biases
Asia as a geography is light still for all data types we have. Our intent taxonomy is ~230 topics, but can be custom made, so it may appear small, but we can add to it as needed by customer request.
Granularity of Data
Company address level granularity.
Sectors / Companies
• AGRICULTURE • BANKING • COMMUNICATNS • CONSTRUCTION • EDUC-K-12 • EDUC-OTHER • FINANCE • GOVT • INS-AGENT • INS-CARRIER • MANUFACTURNG • MED-HOSP • MED-OTHER • MINING • NOT-DEFINED • REAL-ESTATE • RETAIL • SVC-BUSINESS • SVC-IT(EDP) • SVC-LODGING • SVC-PERSONAL • TRANSPORT • UTILITIES • WHOLESALE