Discourse Analytics

Discourse Analytics uses the power of personalization and predictive analytics to give our clients data-driven advantage by humanizing data and insights. Our Consumer Activation Platform™ facilitates contextually relevant two-way conversations at scale between brands and their entire audience across device and platform. The data enable our clients to establish a connection with their audiences based not on demographics of correlated click path but rather on the key interests, preferences and behavior that drive the relationship, creating limitless possibilities for personalized content offerings and enhanced product development.

Subscription Details

Please contact provider for subscription details.

Downloadable Assets

None

Price

Pricing varies depending on customized offering, please inquire for specific pricing.

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Collection Methodology

Discourse Data uses Natural Language Processing and statistical analytic tools to understand the words that populate discussions. Our discourse analysis also examines the complex interactions of participants (authors) to help manage your own voice and participation in the online world. We extract meaning out of the chatter. We give you actionable insight for your products, brands, people or agenda. You can't fully drive forward if you don't understand your various audiences.

Regional Coverage

Global

History

Full look-back across months or years depending on database integration

Cadence

Weekly or Monthly reporting across consistent topics

Themes Covered

Our analytic tools reveal how people talk about you - your brand, product, spokesperson, competitors, your industry. We use published media, customer support forums, review boards, emails, social media or your private data sets. We distill multiple conversations down to a narrative with actionable insights so you can drive the discourse with your enthusiasts and the naysayers.

Sectors / Companies

•	Consumer Brands
•	Financial Services
•	Automotive
•	Media and Entertainment
•	Political Campaigns
•	Agencies
•	Any industry with lots of unstructured data