Providers Edison Trends

Edison Trends

Edison Trends is a premium data source offering unparalleled visibility into consumer purchase behavior from public and private companies. Map user interactions with e-commerce and brick-and-mortar merchants beyond just purchase information. Edison Trends data is strongest for companies in the e-commerce space. The more a company provides email receipts for purchases, the stronger will be Edison’s data. Edison Trends offers 800+ merchants primed for analytics and 13,000 merchants in reach to explore across key verticals and industries including, but not limited to: Apparel, Automotive, Beauty, Computers, Electronics, Entertainment, Food Delivery, Flowers, Gaming, Grocery, Household Goods, Hospitality, Marketplace, Music, Office Supplies, Pets Payments, Rideshare, Sporting Goods, Toys, and Travel.
Subscription Details 
Annual
Update Granularity 
Daily
Downloadable Assets
None
Price 
Our pricing is custom to what the customer receives, contact us for further details.
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Collection Methodology 
Edison Trends data is owned directly by Edison Software. The source of the data are Edison’s consumer apps, Edison Mail and Edison Assistant. Only with our users explicit consent (for more information, read our privacy policy), do our apps access and process certain email messages to provide services to users for free and to help us aggregate anonymized purchase data offered in our Edison Trends product. Our AI technology differentiates between personal emails and commercial emails to provide these services. The data gathering process is automated with support from Edison’s engineering and data science teams.

Our apps collect and store information from commercial messages such as promotions and receipts. We classify and extract meaningful meta-data from any structured email, and always remove any information that identifies an individual personally (emails, names, addresses). We aggregate the data for research about ecommerce trends or allow the data to be used only for aggregate reports.
Regional Coverage 
US and UK.
History 
Data goes back to 1/1/15
Cadence 
Daily
Themes Covered 
e-Commerce
Known Biases 
We mirror the US census quite nicely but we do see a slight over representation in the urban areas(our customers see that as a good thing).
Granularity of Data 
We go all the way down to the product description, SKU, UPC code, etc.
Sectors / Companies 
Any company that produces an email receipt. Rideshare, food delivery, e-commerce, travel, etc.