Providers Gesellschaft für Konsumforschung

Gesellschaft für Konsumforschung

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
Subscription Details 
Variable
Update Granularity 
SKU.
Downloadable Assets
None
Price 
50k+
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Collection Methodology 
GfK has got agreements with about 450,000 3rd party retailers globally representing about 1mlns Stores or Online websites.
Regional Coverage 
All regions excluding NA (includes China, Europe, Developed and Emerging Asia, South America, EMEA).
History 
More than 10 years.
Cadence 
Weekly.
Themes Covered 
Tech Hardware / Consumer Durables / Software/Servers
Known Biases 
PoS data covers both online and offline… but does not cover direct sales from manufacturer to End Customers (direct B2B sales).
Granularity of Data 
SKU, Brand.
Sectors / Companies 
Wireless Components, Home Audio, Mobile Handsets, Home Appliances, Watches, Gaming Software,Digital/Still Camera Hardware, IT Peripheral & Audio, Contact Lenses, Tires, Smartwatches & Wearables, Networking Equipment, Enterprise Storage, Printers & Cartridges, IT Security, Enterprise Software, Gaming Hardware, Navigation Devices, PC & Tablet Hardware+Components, TV Hardware & Supply Chain, Country Demand Monitor, and Other