Providers Kochava

Kochava

Kochava began in 2011 when a team of mobile and gaming professionals saw the need to better understand the feedback loop of user acquisition, engagement, and LTV for mobile applications. Through the process of creating apps for customers from a wide range of industries, we were repeatedly asked if we could shed some light on what media advertising efforts were converting and the effectiveness of their mobile ad spend by partner. Realizing a solution to these questions wasn’t readily available, we started designing and building a mobile measurement platform that would become Kochava.

Subscription Details

Please inquire for subscription details

Downloadable Assets

None

Price

Please contact provider for pricing details – 15 day free trial available

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Collection Methodology

Data enrichment enables partners to add contextual data for their devices. Partners submit their device IDs to the Collective and the system returns the various selected data elements observed on the matched devices. This is ideal for partners who already have a large footprint of devices and are seeking to understand the users of those devices better.

Regional Coverage

Global

Granularity of Data

When setting up a data feed or enrichment solution, partners can filter the data they receive by geo, device type, specific apps or categories, POI, or other elements. Additionally, you can define minimum and maximum thresholds for volumes of data. For example, you could receive a feed of up to 5 million devices in the Collective that have installed a ride-sharing app in the USA on an Android device within the last 6 months.

The data included in a feed or enrichment solution can be delivered as raw transactional data, mapped data or segmented data. For example, if you were interested in receiving POI data it could be provided as:

RAW DATA: LatLong = 37.68455° –97.34110°

MAPPED DATA: POI Location = Starbucks > Coffee Shop > Quick Service Restaurant

SEGMENTED DATA: Segment = Recent Coffee Shop Visitors

Sectors / Companies

We cover a broad range of companies and sectors, please inquire for specific coverage.