Nielsen
Subscription Details
Nielsen provides clients with flexibility, so we can set up yearly subscriptions or work on ad-hoc projects together.
Update Granularity
Granularity can be shown at the weekly level, and aggregated up to a 4-weekly level, quarterly, or annual. Some countries may only have 4-weekly details.
Downloadable Assets
None
Price
Nielsen understands that clients like flexibility in defining their solution, so we have both standardized reporting and custom reporting. The pricing depends on the breadth and depth a client’s need, and solutions can be <$10K, but can be $100K/$200K+ when the scope broadens.
Collection Methodology
Nielsen works with hundreds of thousands of retail stores every week. Retailers send digital files from their point-of-sale system to Nielsen. Nielsen take these raw data files and then cleanse, labels, projects, categorizes and then processes to make solutions available to our clients.
Regional Coverage
Nielsen’s data sets span across 80+ countries, coverage North America, South America, Europe, Africa, and Asia/Pacific.
History
Most solutions across Nielsen contain 5 years of history, but some countries outside the US have 3 years.
Cadence
The basic Nielsen solution has a 4-weekly cadence, but we can offer a view every 2 weeks as well.
Known Biases
Nielsen’s datasets normally cover 95%+ of the marketplace.
Granularity of Data
Nielsen builds solutions from the bottom up, so we are able to provide SKU/UPCs, Brand, Manufacturer/Company; all aggregated into Nielsen’s proprietary category structure to make it easy to analyze trends and business performance.
Sectors / Companies
Nielsen’s primary focus is on the Fast Moving Consumer Goods industry, which covers products from the following areas: Food, Snacks and Candy, Beverages, Health and Personal Care products, Pet Products, Alcoholic Beverages, Tobacco, General Merchandise. Our datasets cover both public and private companies, with over 150 public companies, thousands of private companies, and private label.