Providers Parrot Analytics

Parrot Analytics

Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world’s largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms. Parrot Analytics is a trusted partner to some of the biggest media companies and content creators in the world, helping them optimize content workflows in real time. Partnering with companies across the entire content supply chain, from agencies to global direct-to-consumer platforms, Parrot Analytics helps drive better production, distribution, acquisition and marketing decisions, as well as increased subscriber growth and retention. The company has offices in Los Angeles, New York, London, Singapore and Auckland.
Subscription Details 
Annual
Update Granularity 
Daily granularity demand by tv title/market
Downloadable Assets
None
Price 
$50-100K
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Collection Methodology 
Demand
. . . is expressed, captured and combined
Consumers discover, research, express interest and consume content all online through numerous platforms with varying degrees of effort. Demand measurement captures these signals and weights them resulting in a single metric that informs the industry about what content is most in-demand in each country around the world, across all platforms. 

. . . for content is finite
Consumer attention for visual material is limited to one activity at a time and by the number of hours available in a given period. This allows Demand to be used as proxy for attention ownership and thus monetisation potential.

. . . dictates all content decisions
 Demand for a single title indicates its overall opportunity for monetization relative to another title thus driving marketing decisions, licensing decisions, platform distribution, recommendation systems, etc. 
 Demand for a library of content uncovers macro trends, category white space and is a leading indicator of consumer behavior thus driving pricing decisions, strategic partnerships and carriage deals. 
 Demand empowers decisions on what content to produce and license. 
 Demand is also the most empirical leading indicator for D2C growth.
Regional Coverage 
Global
History 
Since April 2015
Cadence 
Daily
Themes Covered 
OTT, TV Content
Known Biases 
About 15k titles (tv shows) covered
Granularity of Data 
Daily demand per title per market
Sectors / Companies 
Media