Second Measure

Second Measure is a Bay Area technology company that gives investors and corporate decision makers a daily view into how consumers behave. Using data from billions of transactions, Second Measure has created a self-service platform for daily tracking and real-time exploration of thousands of public and private companies. Clients rely on this data to discover new markets, gain an advantage in financial investments, and inform their competitive strategies.

Subscription Details

Please contact Second Measure for more information on subscription details.

Update Granularity

Every day, Second Measures ingests new data. Our self-service platform features granularity controls, including daily rollups, city-level location assignment, and the ability to filter transactions by purchase channel.

Downloadable Assets

None

Price

Please contact Second Measure for more information on pricing.

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Collection Methodology

Second Measure ingests and analyzes third-party transaction data from an anonymized and consistent panel of millions of US consumers.

Regional Coverage

Second Measure’s data comes from a panel of US consumers.

History

Second Measure’s transaction data dates back to January 1, 2012.

Cadence

Second Measure provides a daily-updated view into company performance and consumer behavior.

Themes Covered

Second Measure observes transactions from US shoppers across consumer industries such as food and dining, retail and ecommerce, and transportation.

Known Biases

Second Measure compares our panel to US Census data to ensure a representative sample. Our dataset does not include payments made via in cash, check, EBT, or using gift cards. We also don’t track corporate spending.

Granularity of Data

Second Measure provides transaction-level data on companies and brands.

Sectors / Companies

Second Measure currently observes sales from over 4,500 companies that sell direct to US consumers. Our coverage list is always expanding, with new companies being added every day.