Verto Analytics Inc.

Verto Analytics provides cross-device audience measurement data, covering all digital screens, mobile apps, mobile and desktop web sites, e-commerce, streaming media, gaming, with metrics including reach, user growth, engagement, frequency, downloads, retention, churn etc. Verto's data is trusted by more than half of the world's biggest 20 tech companies, and Verto provides a one-stop shop for metrics around the digital ecosystem. Verto's data is collected from a GDPR-compliant opt-in single-source cross-device passive measurement panels, that Verto owns.

Subscription Details

We have annual subscriptions for our data

Update Granularity

We provide typically weekly or monthly data, with daily, weekly or monthly metrics.

Downloadable Assets

None

Price

$10-50K

Request Info

Collection Methodology

We have an opt-in based GDPR-compliant single-source measurement panel, with passive SW meters, that track all digital device usage. We collect this data, enrich that, and have a methodology to provide market-level ratings data and measurement estimates, for all digital devices, publishers, platforms, and media companies, services, brands. We cover smartphones, tablets, desktop and laptop PCs, and provide data on consumer behavior on iOS, Android, Windows, and Mac devices. All of the behavioral metrics we provide, are based on this panel we own (Verto Smart panel), and census data which helps in the projections. Our data and solutions are audited and used by the likes of Google, Spotify, Microsoft etc.

Regional Coverage

USA, Europe

History

More than 2 years of back data available in the US

Cadence

We can provide daily, weekly or monthly metrics, but, typically recommend weekly metrics for the financial sector.

Themes Covered

OTT, Cloud, SaaS, Gaming, Apps, Web Sites, Publishers, Digital Brands, E-Commerce

Known Biases

We have some bias in the panel, but we fix that by using weighting against the census market-level data. Our market estimates are trusted by most of the big technology companies.

Granularity of Data

We provide timestamped data, on the level of seconds, devices, users, if needed. We map everything on the level of services and publishers, and have our comprehensive taxonomy to map the whole digital ecosystem, and categorize all the data, too.

Sectors / Companies

Technology, Internet, media, entertainment, online commerce, e-commerce, gaming, cloud platforms, carriers, device vendors, mobile, web publishers