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BrandLoyalties

Integrate Data
Subscription Details 
Our subscriptions are on an annual basis. Data trials for back testing are available upon execution of an NDA.
Update Granularity 
All of our data is provided by ticker by day.
Price 
Our standard subscription rate for our US universe is $75,000 per year. Asian equities are an additional $35,000 per annum, and our European coverage is priced at $25,000 per year. Bundling and multi-year discounts are available.
BrandLoyalties, Inc. is a unique quantitative research provider to institutional investors that uses online consumer behavior to generate forward looking daily signals based on shifting consumer loyalty to (and opinion of) the brands of over 2000 publicly traded US equities (plus another roughly 500 Asian and 200 European equities). We track daily online consumer citations of brand names and identify which equities are likely to be impacted (positively or negatively) by changing consumer opinions of those brands. The key criteria for coverage include a significant online presence for the brand names of those equities (called the equity's web "luminosity") and a reasonably strong link between on-line brand name citations and consequential revenue for the corporation (referred to as the "signal relevance" for that corporation's brand names). BrandLoyalties.com determines the velocity of change in consumer brand loyalty — ranking the 2000+ US stocks on this measure from top to bottom each day. The suite of metrics also includes changes in year-over-year citation share over the trailing quarter and the historic correlation of such citation rates to reported revenues and equity price movements. Additionally, alerts are provided for sudden changes in citation rates that may signal unfolding or significant PR windfalls and/or nightmares.
Collection Methodology 
All of our metrics derive from information that is publicly available and can be obtained by anyone with internet access. All of our data derives from original lexicographic analysis of anonymous internet content. It is fully GDPR compliant. Because of the way that we process and store what we observe on the public portions of the internet, we are in full compliance with the United States Copyright Act of 1976, 17 U.S.C. § 107. In the context of that code section a statistical or lexicographic study of vocabularies found on the web constitutes a “fair use” research of any such materials. We do not replicate, distribute or store any of the raw materials we encounter. The only data that we store are disassembled, aggregated, sorted, and tallied lists of common language words that are themselves in the public domain – a compiled dictionary from which the individual original raw web materials (and their intellectual property content) cannot be reconstructed. Our original research is transformative, lexicographic, statistical, word centric (i.e., thought, context and/or idea agnostic), without “substantiality” to the original raw material as a whole, and without impact on the “potential market for or value of” any original material encountered on the web – all in full compliance with 17 U.S.C. § 107.
Regional Coverage 
We cover roughly 2700 US, Asian and European listed companies.
History 
Our proforma data is available from January 2006, and our as-published (point-in-time) data is available from the date when we started daily delivery to institutional clients: January 2012.
Cadence 
Our data is updated daily, and data for the prior day is provided to clients each morning before US markets open.
Themes Covered 
We offer 16 thematic indexes on our BrandLoyalties.com web site. Those indexes are available for licensing.
Known Biases 
Our methodologies underweight social media citations, and we do not parse sentiment. We believe that our methodologies result in more balanced consumer sampling than is found in social media.
Granularity of Data 
Our data is offered at a ticker by day granularity.
Sectors / Companies 
We cover over 2000 publicly traded US equities, plus another roughly 500 Asian and 200 European equities. Our coverage is focused on companies producing or selling consumer goods and services. A current list is updated daily on our BrandLoyalties.com web site.

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