MASSIVE Data Heights

We are a Big Data company, therefore we tend to favor pattern recognition techniques like Vector Space Semantic Models (VSMs) over  syntax and grammar analysis. In this way we can really manage, and take advantage of, Big Data sources like consumer reviews. Another interesting perk of our AI technology is that it is language-independent, so it can be easily scaled and applied to every human language.

Big Data would require lifetimes to be carefully read and analyzed, a task AI can easily accomplish. Yet while AI can see patterns the human eye would miss, it can’t provide you with business insights. With our perfectly balanced blend of Artificial and Human intelligence, we can leverage the power of Big Data to its full extent.

Online reviews all come with an overall rating;  an useful data point indeed, but it says nothing about consumers’ motivations. Reviews, on the contrary, are very detailed about the likes and dislikes hiding behind a purchase decision. Our AI technology identifies the key features discussed in these reviews, transforming a huge, almost formless mass of text in an ordered set of precise consumers’ opinions about product and service performance.

Our analysis of each category is – guess what – massive. It means that we examine every single product out there; if it’s been reviewed, we have every single opinion that’s been written about it. Thus when we analyze a category, or when we benchmark your products, no trend or competitor – however small – is missed. That’s the beauty of our AI technology appplied to Big Data.

Global - Our technology can interpret and analyze different languages.

Once a category has been setup, periodical updates are almost real-time.

Discover what consumers like and dislike about products and services:
•	Are your consumers satisfied with your products/services?
•	How are they performing against your competition?
•	Are there any competitors outperforming your Brand, and why?
•	Are there any emerging trends shaping the market?
•	Where should you drive your Marketing and R&D efforts?

Consumers may describe a lot of key category features in their reviews, but which ones are really driving their purchase decisions? Imagine being able to identify with incredible accuracy those category features that are critical to clients’ appreciation, but are not satisfied yet by the current market offer. Imagine being able to see market trends before they establish. Imagine knowing how every single product in the market perform against those features. Imagine the competitive advantage that you could have.

Online Retail