Alternative Data Providers SurveyMonkey Audience

SurveyMonkey Audience

Subscription Details

Yearly subscriptions with introductory proof of concepts offerings.

Update Granularity

N/A

Price

$10-50K

SurveyMonkey Audience is a self-serve market research tool that empowers the investment community to be fast and agile in order to generate cost-effective, proprietary market research. Audience is fully integrated into SurveyMonkey's Enterprise platform which facilitates data collaboration and data security within an organization.

Collection Methodology

SurveyMonkey Audience has an integrated panel of 50 million consumers across 100+ countries. It is made up of two proprietary panels and augmented by third party global panels. Consumers who "opt into" our panel are incentivized through charitable donations or other credits that can be redeemed into gift cards.

By profiling each consumer in upwards of 100 different attributes (age, gender, household income, etc.), investors are able to seamlessly target the specific audience they need to.

Regional Coverage

Consumer and B2B panels present in 100+ countries worldwide.

History

No syndicated historical data, but our tools allow investors to seamlessly generate time-series data and perform longitudinal analysis.

Cadence

The self-serve nature and real-time capabilities allow for investors to generate updated data on a daily basis.

Themes Covered

Consumer, internet, technology, media, e-commerce

Granularity of Data

SurveyMonkey Audience's "Analyze" feature allows for investors to cut data many different ways. Our integration into 3rd party data analytics platforms, like Tableau and Power BI, help streamline workflow as well.

Sectors / Companies

SurveyMonkey Audience is most widely adopted by those buy-side firms investing in the consumer, retail, internet, technology and media markets in order to track brand perception, market potential, consumer buying behavior, and new product launches.

SurveyMonkey Audience

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