Thasos

Subscription Details

Annual subscription

Update Granularity

Weekly delivery, daily granularity

Price

Pricing starts at $25K for a subset of the full universe.

Thasos uses the latest advances in artificial intelligence, distributed computing and privacy technology to turn billions of daily geolocation events into highly accessible information that can be easily consumed, understood and acted upon by investors and business managers. Thasos offers MallStreams and ConsumerStreams products. MallStreams provides subscribers with daily customer visitation to individual malls owned or operated by the 30 largest publicly traded retail REITs. ConsumerStreams provides subscribers with daily customer visitation to locations owned or operated by over 130 publicly listed companies.

Collection Methodology

We process, clean and normalize geolocation data collected from selected apps from a panel of 30,000,000 smart phones.

Regional Coverage

US only

History

We offer data since mid-2015

Cadence

Daily update for visitation, quarterly updates for KPI.

Themes Covered

Foot traffic derived from geolocation data.

Known Biases

We correct for all known biases in raw data when deriving our end product. We use proprietary unsupervised machine learning models to normalize the data and minimize noise from each data source. The data from each independent source is combined to maximize the panel size while also ensuring time-consistency.

Granularity of Data

Foot traffic at a property level (MallStreams) or ticker level (MallStreams and ConsumerStreams).

Sectors / Companies

160 companies from REITs, Casual Dining, Fast Food, Food Retail, Big Box Retailers, Department Stores and other consumer retail sectors.

Thasos

Our Privacy Statement & Cookie Policy