Providers Thasos

Thasos

Thasos uses the latest advances in artificial intelligence, distributed computing and privacy technology to turn billions of daily geolocation events into highly accessible information that can be easily consumed, understood and acted upon by investors and business managers. Thasos offers MallStreams and ConsumerStreams products. MallStreams provides subscribers with daily customer visitation to individual malls owned or operated by the 30 largest publicly traded retail REITs. ConsumerStreams provides subscribers with daily customer visitation to locations owned or operated by over 130 publicly listed companies.
Subscription Details 
Annual subscription
Update Granularity 
Weekly delivery, daily granularity
Downloadable Assets
None
Price 
Pricing starts at $25K for a subset of the full universe.
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Collection Methodology 
We process, clean and normalize geolocation data collected from selected apps from a panel of 30,000,000 smart phones.
Regional Coverage 
US only
History 
We offer data since mid-2015
Cadence 
Daily update for visitation, quarterly updates for KPI.
Themes Covered 
Foot traffic derived from geolocation data.
Known Biases 
We correct for all known biases in raw data when deriving our end product. We use proprietary unsupervised machine learning models to normalize the data and minimize noise from each data source. The data from each independent source is combined to maximize the panel size while also ensuring time-consistency.
Granularity of Data 
Foot traffic at a property level (MallStreams) or ticker level (MallStreams and ConsumerStreams).
Sectors / Companies 
160 companies from REITs, Casual Dining, Fast Food, Food Retail, Big Box Retailers, Department Stores and other consumer retail sectors.