The NPD Group

NPD measures how consumers shop across all channels, sourcing data from both retailers and consumers to quantify sales, share, distribution, and velocity. We collect point-of-sale data, tracking retailers, distributors, and foodservice operators, measuring what’s selling at 1,250 retailers, across 300,000 stores, in more than 20 industries. NPD also interviews 12 million consumers annually and tracks millions of their receipts—following the same consumers over time—to understand shifting tastes and trends. NPD helps retailers, manufacturers, financial analysts, and the public sector measure performance, predict future performance, improve marketing and product development, and identify business and consumer trends and market opportunities. Investors use NPD’s accurate, timely and objective sales data to: • Track shifts in a company's market share • Identify pitfalls and opportunities in advance of the market • Assess a company's health when taking a new position • Study market trends and incorporate them into a bottom-up analysis